the american creative.

blog for advertising and music

Blue October “Sway”

New single from Austin-based alt rockers Blue October. The new CD, Sway, is available now! 

https://itunes.apple.com/us/album/sway/id665277410

listen on youtube

Two years ago, I wrote a blog post a few days prior to the 10 year anniversary of Sept. 11, 2001 depicting an ad that was released for said anniversary. The response was overwhelming, and while 71,000+ reblogs, likes, and shares was not my goal in the post, I am glad that people were touched by it enough to share it and to use it as a remembrance piece. 12 years later, we will never forget.
Original post written last year can be viewed here.

Two years ago, I wrote a blog post a few days prior to the 10 year anniversary of Sept. 11, 2001 depicting an ad that was released for said anniversary. The response was overwhelming, and while 71,000+ reblogs, likes, and shares was not my goal in the post, I am glad that people were touched by it enough to share it and to use it as a remembrance piece. 12 years later, we will never forget.

Original post written last year can be viewed here.

The Art of Good Copy and Research: How Big Food Misleads

photo organic_processed_food_zpsb7553e82.jpg

Food Technology is an industry journal that showcases the latest technologically modified and nutritionally engineered foods, offering an array of claimed health benefits and marketed with a proliferating range of nutritional buzzwords. Probiotic ice cream, heart-healthy chocolate chip muffins, satiety smoothies, calorie-burning green teas, fiber-rich snack bars, omega-3-fortified baby foods for brain and eye development, and low-glycemic-index meal replacements are part of a new generation of so-called functional food products. Other health-enhancing products include fat-free yogurts with three grams of fiber per cup; heart-healthy chocolate bars with high concentrations of flavonols to reduce blood pressure; a Womens Wonder Bar chocolate bar with soy, cranberry seed oil, and flax for “easing symptoms of premenstrual syndrome and menopause”; and candy and chews with echinacea for “boosting immunity.”

Alongside these premium-positioned food products are much more conventional processed foods, sweets, and beverages that have had some nutrients added to or subtracted from them. These are the standard fare of the supermarket shelves, including vitamin-enhanced breakfast cereals, low-fat reconstituted chicken nuggets, calcium-fortified orange juice, caffeinated and sugar-dense “energy” drinks, and processed/refined white sliced breads with invisible added fiber. Even confectionery and soft drinks are being nutritionally enhanced, such as Diet Coke Plus with added vitamins B6 and B12, zinc, and magnesium and Diet Pepsi Max with added ginseng and increased caffeine. Some of these products fit into the category of “lesser evil” foods—foods of poor nutritional quality that have been nutritionally improved by reducing the quantity of some of their “bad” nutrients and food components.

Within the food industry and among nutrition experts, the code phrase for all of these types of foods marketed with nutrient-content and health-related claims is functional foods, foods they claim can target and enhance particular bodily functions and overall health. The functional foods term is, however, so poorly and broadly defined that virtually any food with added nutrients, or carrying some type of health claim, seems to qualify. Through their ability to overwhelm consumers with nutritional and health claims

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Infographic: The Millennials Fault

This curious and appropriate infographic appeared via CNN and Matt Bors, and is a great little depiction of the millennials, and the influx of “fault articles” that are out there.

Millenials

The Day Corona Marketed The Moon

Consider my bias towards Corona, my go-to beer of choice, but this brand marketing stunt is pretty impressive and right up there with the best that i’ve seen recently. 

The brains behind Corona marketing recently launched a new billboard in downtown Manhattan that aligns perfectly with the moon, causing the moon, at certain times, to appear to be a perfect lime slice sitting in the neck of the bottle. See the video to be blown away by the science, and the greatness that happens. 

June 14-15 is the next time you will be able to see the stunt line up perfectly.

It appears we are in the midst of a social media disaster. The official Burger King twitter (@burgerking) has been hacked, and the hacker has seemingly changed everything to McDonalds related pictures, and some pretty crazy tweets. Some of those tweets trophy the feat of the account being hacked. Stay tuned to see the damage control and how BK will approach this delicate hurtle.

It appears we are in the midst of a social media disaster. The official Burger King twitter (@burgerking) has been hacked, and the hacker has seemingly changed everything to McDonalds related pictures, and some pretty crazy tweets. Some of those tweets trophy the feat of the account being hacked. Stay tuned to see the damage control and how BK will approach this delicate hurtle.

This new ad campaign by Amnesty International is pretty surreal. It depicts the last meals of the innocent who were executed, only to be found innocent later. Very emotionally driven campaign.