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Apple: An Infographic of Epic Proportion

There is no question that Apple, inc. is a monster of growth. Every day, we are made aware of Apple in one form or another, rather it be in the stock market, on TV and in movies, or for a lot of us, simply by turning on our own Apple product. But how relevant is Apple, and what does their reach and profit look like? Take a look: 

By The Numbers

View the original article here.

This, my friends, is called false advertising. Regardless, it’s a great blast from the past and a very funny advertising plot. Here is a wonderful ad from the late 80s/early 90s for a CD compilation entitled “PUNK”. Hearing that, you’d think the album would be filled with Rancid hits, The Sex Pistols, and Fugazi. Wrong. Take a look.

Review: John Mayer “Born and Raised”

John Mayer: Born & Raised

A few weeks back, I was given the chance to hear a sneak preview of Born and Raised, the forthcoming album from John Mayer. Myself, along with a small & select group of fans, bloggers, and John Mayer fanatics got to sit in on one of the first public listening sessions, hearing the CD track-by-track. It is always hard to come up with a track-by-track review of a CD based on one listen, especially a John Mayer record which usually needs a handful of listens to begin to soak in. Below, I have run down (cliffnotes version) my first set of thoughts on the disc.

Tracklist

1. Queen of California

2. The Age of Worry

3. Shadow Days

4. Speak for Me

5. Something Like Olivia

6. Born and Raised

7. If I Ever Get Around To Living

8. Love is a Verb

9. Walt Grace’s Submarine Test, January 1967

10. Whiskey, Whiskey, Whiskey

11. A Face to Call Home

12. Born and Raised (Reprise)

_____________________________________________________________________

1. Queen of California

Very good opening track with a solid solo, very old school with a twist of southern americana. It could fit nicely in a catalog of America or Bread songs from the 70’s. Very free-spirit feel to it, and a tad countrified you could say. Very upbeat, just a great way to start the record. 

2. The Age of Worry

Organs, big band style almost. I get a hint of irish drinking song as well during the listen. I don’t know if it’s the delivery or what, but it reminds me of stuff I heard in pubs on my travels throughout the UK. For Mayer, its a very different arrangement than anything he’s ever done. Production is top notch, and it’s very different than the early, stripped versions that appeared on live videos. 

3. Shadow Days

The one song most people have heard coming into the CDs release. Twangy, bluegrass feel but still recognizable as a patented Mayer song. Honestly, it’s one of my least favorite songs on the disc, mainly because there are some true gems throughout the disc. However, Mayer rarely writes a poor song, which this isn’t, so I would chalk this up to more of a “radio” song than anything. It’s there to pull a listener in, but really nothing more for the die hard. 

4. Speak for Me

This might be my favorite song on the record. It reminds me a lot of Room For Squares Mayer. Great vocal range, great vocal harmony, and it’s a flimsical song that I can only image was penned based on his past transgressions with Rolling Stone/Twitter/the media. Consider it an offering from Mayer opening up to his past, something which he has adressed on a few occasions, but never really lyrically covered. 

5. Something Like Olivia

Very bluesy feel to the intro. Those who loved Continuum and the Trio work I think will find this song enticing. Word floating around about this song is that Mayer did everything in this songs recording live. That would make sense, listening to this version you hear the guitar solo starting out kinda low, then building. I guess what happened was during the live take, he had to run to his guitar, which was volumed low, and then midway, he kicked it to high. Rumor is he loved the take so much, he kept it as such. Very raw, very John. A true gem. 

6. Born and Raised

Another one that ranks as one of my favorites and I think it would be one of Mayer’s favorites as well. We get a cameo from influences Crosby, Stills, and Nash and it is the ultimate all encompassing track on the disc. This CD has a lot of different elements, different sounds, but this song kind of brings them all together. That might be why it’s smack in the middle, to recap and then to set you up for what is to come. Beautiful track, old school folkish twang with a touch of country influence. Nicely composed. 

7. If I Ever Get Around to Living

Gorgeous song. The best way I can describe it is that it is essentially is 3 songs in 1. Not because it’s a few ticks short of 6 minutes, but because of the breaks in the song. The beauty in it is it meshes great. Mayer has spoken about how this song is kind of the start of the “transformation” on the album, where everything just kind of gets twisted up and bent out of shape, in a good way, from this song on. When I first heard it all the way through, I felt like it belonged on Clarity, then the second part of the song kicked in and I didn’t think that at all. It’s really like nothing Mayer has ever done before, and that is exciting. Will be excited to dive into it more and give it the due spins it deserves to try to wrap my head around it fully. 

8. Love Is a Verb

Twangy bluesy R&B love song. Thats the best description I can give you for this song. As the shortest song on the CD that is not a reprise, it’s clear that this message is literally what it says it is, love. Straight forward, heart felt song from Mayer.

9. Walt Grace’s Submarine Test, January 1967

When I first heard this song, I was absolutely stunned. First off, it’s totally out of Mayer’s element. A story-driven song that, I think, has a lot of hidden meaning. What that meaning is, i’m not sure that we’ll ever know unless Mayer tells us. I’ve been going around ever since I heard this telling people that this is Mayer’s “Eleanor Rigby”. Not because of structure or sound, but because of the lyrical approach of being a story song. I feel like this is going to be a milestone song for his career, and easily a fan favorite for years to come. We can only hope we understand the true meaning behind it someday. 

10. Whiskey, Whiskey, Whiskey

What I thought would be my least favorite song on the disc. I had heard a live stripped version of this song from the Village Underground December 2010 set, and at that time, the song just didn’t really strike me. I will admit, the album version is better. Strong harmonica, very nice piano, and a song that obviously hits home for Mayer. It’s haunting, it’s open and honest. Famed producer Don Was, who produced Born and Raised, has admitted this is one of his favorite songs on the album.

11. A Face to Call Home

Another one of those songs that creeped up from the Village Underground December 2010 set. This was one of the few early listens that I really enjoyed, and the album version is an enjoyable listen as well. In theory, it is the end of the record, and it is the song all the ladies will love. It stays true to form to the appeal of the CD, but at the same time it reaches back to old school Mayer. Perfect way to end an album.

Overall, for Mayer fans, this will fit nicely in the collection. For everyone else, I think it will be received well, but maybe not loved as much as Continuum or some of Mayer’s other work is. While I held out hope we’d get A proper recorded and released version of “Covered In Rain” (of course not) or “You Already Are to Me”, I am pleased with the offering Mayer has given us. It’s a new avenue, new adventures with a more folk americana twang, the addition of piano and harmonica, and a nice mix of new elements with old.

12. Born and Raised (Reprise)

I’ve never been a huge fan of reprises. Majority of reprises are either decent or bad, nothing amazing. This reprise is a little lighthearted, and reminds me of Who Says. It’s a nice little nugget at the end, but it’s a song I don’t really consider apart of the CD, just more of an extra. 

Facebook Timeline: The Sudden Decline of Artist Band Pages

We saw marked declines heading into Facebook’s official switch to Timeline. But it now looks like Timeline is eviscerating the Facebook artist app, or at best forcing it into some lowly plateau.      

Here’s a look at artist app traffic for three of the largest DIY appmakers: BandPage (formerly Root Music), ReverbNation, and FanRx (formerly BandRx).  The mandatory switch to Timeline, which disabled default landing pages on artist apps, happened March 30th.  

BandPage (Formerly RootMusic)


DAU (Daily Average User) Totals:

Peak: 1,700,000 
March 25th: 640,000 
April 10th: 210,000

Drop = 87.6%



ReverbNations (Band Profile)


DAU (Daily Average User) Totals:

Peak: 724,000
March 25th: 389,000
April 10th: 220,000

Drop = 69.6%


FanRX (formerly BandRx)


DAU (Daily Average User) Totals:

Peak: 580,000
March 25th: 270,000
April 10th: 40,000

Drop = 93.1%


The original article can be viewed here.

Facebook & Instagram: What It All Really Means

Within minutes of the announcement today that Facebook had plans to acquire Instagram for $1B, the backlash started. Instagram would be ruined, Facebook paid too much, this was the end of it all.

But I think that it’s too soon to call it a day on the network and think that it could continue to work just as well as it always has been. In fact, the Facebook acquisition could ensure that it does so for even longer than it would have otherwise.

This isn’t a discussion about the price, or a justification of Facebook’s purchase, or how loving a service can make it more attractive to bigger companies. It’s just a look at why you may be bugging out too early on Instagram if you’ve decided to call it quits based on today’s news.

From the talk I’ve heard today, I don’t think that this is a popular position to take. I even posted up instructions for those disgruntled folks on how to delete their Instagram account and download all of their photos. I think it’s a good idea to keep an archive of your online photos anyway, but the quitting part was honestly ‘by popular demand’. Many of the TNW readers that have viewed our poll, over 1,200, have a negative outlook toward the Facebook acquisition of Instagram.

Screen Shot 2012 04 09 at 4.25.30 PM Facebook just saved the Instagram you know and love

But I’m not convinced that this is a bad deal for Instagram lovers. I think that it could actually be the best thing that ever happened to the service.

Facebook CEO Mark Zuckerberg said that the company is flat-out interested in “building the best experience for sharing photos with your friends and family.”

This isn’t a new direction for the company either. This post on the 1000 Memories blog illustrates just how seriously Facebook takes sharing photos. It’s one of the primary ways that the 850M users of Facebook communicate with each other. There’s Facebook, there’s Flickr (which has no mobile presence to speak of), there’s the Library of Congress, and right there in between, there’s Instagram.

largest photo libraries 520x402 Facebook just saved the Instagram you know and love

There’s really no other purchase Facebook could have made to further its goals to own the photo space. It’s a no-brainer. But what will Facebook do now that it has it? Zuckerberg also said that the company is “committed to building and growing Instagram independently.”

That’s a nice statement, but is it just PR speak? I don’t think so. Not for a company that is on the cusp of going public. Zuckerberg has a responsibility to be honest to potential investors and Instagram will likely show up in a revision of its S1 filing. Plans to fold the service into Facebook, besides being counterproductive, are extremely unlikely in the face of this forced transparency.

This is a fantastic deal for Instagram, as it has gained a huge amount of financial support, meaning that there’s no urgent need for it to figure out how to start making money.  Facebook hasn’t even monetized its own mobile apps, much less a focused network like Instagram, which can act as a pure experience — a funnel by which to gather data, photos and new users.

Facebook doesn’t need Instagram to make money. Instagram will probably never get ads.

I think it’s a win for everyone. Now Instagram doesn’t have to shoehorn a monetization model it would hate —and you would hate — into its service in order to survive. The users get a better experience. Facebook gets more data. Users that are quitting Instagram because the service may be ‘ruined’ are barking up the wrong tree. Facebook sees the value in the network as it is, a photo creation machine with a lot of user love.

If you’re stuck on privacy issues, recoiling from the idea of Facebook having even more of your data, I understand. But you might as well stop using any huge free service on the Internet. Users who are quitting Instagram for this reason will have rude awakening when it comes to other services like Twitter soon enough. That network is leveraging user data already, as companies like Datasift andDataMinr are being given access to historic data even before the users who created it. That says a lot.

Google and Facebook have gotten a lot of flak for harvesting user data and putting it to use selling them to advertisers. But Twitter isn’t far behind, and any service you aren’t paying for on the ‘net is hot on its heels, including Path and any other services that you may consider to be isolated, personal data silos.

If you feel that you have to quit because of the Facebook involvement, hey, fair enough, but you should take a look at why you keep using other online services as well. That bird has flown, this is the way it is now. If you don’t want your data used by companies, you’re going to have to be a lot more picky when it comes to using social networks and services.

If you’re quitting because you think that Instagram will be ruined by involvement with Facebook, I think that the opposite is actually true. Facebook’s purchase just saved Instagram from a future of certain compromise and gave it another lease on its life as your favorite photo sharing network.

The original article can be viewed here.

Legendary prankster Google is out with some early April Fools’ tomfoolery ahead of schedule, teasing nostalgic gamers with an 8-bit version of its near-ubiquitous Maps application.
“In our pursuit of new digital frontiers, we realized that we may have left behind a large number of users who couldn’t access Google Maps on their classic hardware,” Google said in a blog post on the phony product for NES.
Maps 8-bit for NES (and soon Game Boy!) is the dream cartridge for the sentimental gamer who still totes around her classic Nintendo Entertainment System. The application features low-res graphics, an 8-bit-themed soundtrack, and even monsters.
“With Google Maps 8-bit, you can do all the things you already do on regular Google Maps. Search for famous landmarks and sites around the world. Take an epic journey with 8-bit Street View. Get detailed directions to avoid dangerous paths, and battle your way through a world of powerful monsters and mystic treasures,” Google said.
The accompanying how-to video, embedded below, is a must-watch and includes appropriate instructions for operation — think blowing on the cartridge to fix bugs.
The Maps gag is no Google TiSP, but it’s quite clever and likely just one of many new “products” launching this April.

The original article can be viewed here.

Legendary prankster Google is out with some early April Fools’ tomfoolery ahead of schedule, teasing nostalgic gamers with an 8-bit version of its near-ubiquitous Maps application.

“In our pursuit of new digital frontiers, we realized that we may have left behind a large number of users who couldn’t access Google Maps on their classic hardware,” Google said in a blog post on the phony product for NES.

Maps 8-bit for NES (and soon Game Boy!) is the dream cartridge for the sentimental gamer who still totes around her classic Nintendo Entertainment System. The application features low-res graphics, an 8-bit-themed soundtrack, and even monsters.

“With Google Maps 8-bit, you can do all the things you already do on regular Google Maps. Search for famous landmarks and sites around the world. Take an epic journey with 8-bit Street View. Get detailed directions to avoid dangerous paths, and battle your way through a world of powerful monsters and mystic treasures,” Google said.

The accompanying how-to video, embedded below, is a must-watch and includes appropriate instructions for operation — think blowing on the cartridge to fix bugs.

The Maps gag is no Google TiSP, but it’s quite clever and likely just one of many new “products” launching this April.

The original article can be viewed here.
Branding is an intricate part of advertising. We’ve seen how the Apple logo has become a global icon over the years with its movement from hexa-color logo to the black logo to the current sleek and simplistic monochrome-like logo. Windows appears to be following in suit, going from the well-known tetra color squares to a more… well… simplistic logo. When someone in your general field does something that works, why not try to do it yourself? We are in a copy-cat industry, and it appears that Windows is going the route of “simple is best” with their new work of blue art.

Branding is an intricate part of advertising. We’ve seen how the Apple logo has become a global icon over the years with its movement from hexa-color logo to the black logo to the current sleek and simplistic monochrome-like logo. Windows appears to be following in suit, going from the well-known tetra color squares to a more… well… simplistic logo. When someone in your general field does something that works, why not try to do it yourself? We are in a copy-cat industry, and it appears that Windows is going the route of “simple is best” with their new work of blue art.